EVERYthing is marketing
Gone are the days of interrupting life with a marketing message. Everything is marketing.
How I Went from the Entertainment Industry to Creating Software in the Defense Industry “This is a game-changer. I would re-enlist today if I could use this software,” the soldier told us. (I’m paraphrasing.) For almost a year, we conducted research and created designs that were evaluated and iterated. This user event again validated what our UX […]
Someone recently told me a record label head had announced to him that the label was in the marketing & concert business, not the record business. This fundamental shift was born out of necessity in order to survive. It’s a powerful example of understanding your consumer, not abandoning your core business, but adapting to the […]
AI (Artificial intelligence) is everywhere. No longer the stuff of science fiction, AI is rapidly gaining traction in widely divergent fields with explosive growth in investments and startups. AI-enabled tools alone will generate $2.9 trillion in business value by 2021. 80% of enterprises are investing in AI. Spending will grow by more than 50% year […]
What does labor mean to you? How important is work to you? Today many Americans think of the Labor Day holiday, which falls on the first Monday in September, as a day for cookouts or shopping deals. As the day approaches, it’s an opportunity to reflect on what labor means to you and to […]
There has been much debate on why Amazon purchased Whole Foods. On the surface, it appears that the online behemoth is trying to complement its online operations with retail space. Some argue, however, that if Amazon is going for distribution or physical footprint then a retailer such as Kroger or Costco would have been a […]
Sports can mimic life. Some days are glorious, most days not; some days are smooth sailing and some days a grind. But what are the real, enduring life lessons an athlete gains from playing softball? Practice Makes…Better It’s not about being perfect. It’s about getting better and improving. Effort will be rewarded. Softball is a […]
How did St. Patrick’s Day Evolve from a Celebration of Faithfulness to a Day of Partying? All of us impact others’ lives — especially when in a leadership role. You may not consider yourself a role model (Hello Charles Barkley), but the life of someone is being changed by your actions. Perhaps you’re cognizant […]
No Matter Your Political Perspective Much Can Be Learned from Donald Trump’s Presidency Tuesday night, President Trump gave a speech to a joint session of Congress. In contrast to a press conference or a campaign rally, pundits expected gravitas and a more disciplined approach to his speaking. Most would agree he delivered on that […]
How are you doing with your New Year’s Resolutions? Haven’t defined them yet? Don’t participate in that foolishness? Or perhaps it was a not-so-valiant effort? My perspective on New Year’s resolutions has evolved over the years. Admittedly, it’s evolved this past month! Such resolutions can be a great thing. They prompt us to be mindful […]
