Someone recently told me a record label head had announced to him that the label was in the marketing & concert business, not the record business. This fundamental shift was born out of necessity in order to survive. It’s a powerful example of understanding your consumer, not abandoning your core business, but adapting to the […]
IoT Alert: Will Google Home Usurp Amazon Echo in the Smart Home? Amazon’s Echo was Amazon’s surprise hit last year. Echo is the platform Amazon will use to jump further into Internet of Things (IoT) and highlights an ambitious smart home and IoT effort. Echo is currently the defacto standard which explains why competitors such as Samsung and WeMo are making […]
11 Best Practices for Applying UX Principles In this post, we discussed how the modern consumer has a connected life – which could mean trouble for your product. UX can alleviate some of those issues. When developing a digital product (whether it’s a connected device, web site, social experience or mobile), user satisfaction and consumption can be increased […]
The modern consumer has a connected life – which could mean trouble for your product. When designing a digital product, whether it’s a site, a social experience, an app or a connected device, we must not create ‘in a bubble.’ We must understand our user’s expectations & environment. If we don’t understand how our product will […]